So what is Authentic Branding & why is it important? Large companies tout this phrase a lot. It’s seen primarily as a way of ensuring congruence within a business; that a branding promise is genuine and that they are able to deliver a service to their customers in a way that is authentic to that promise. However, Authentic Branding is SO MUCH MORE! If you run … [Read more...]
3 Steps to a Clarity
Are you launching a new project or undergoing an up-level in your business? Do you feel confused or overwhelmed about where to focus your energy first? Are you getting easily sidetracked? Any kind of up-level or restructure in a business can bring up all kinds of fears, confusion and doubts. It’s part of the process of growing. However, us creative minds do … [Read more...]
Hygge & The Art of Successful Branding on Instagram
It seems like 'Hygge' is mentioned a lot these days! If you are unfamiliar with the term, it is a Danish concept that can’t be translated into any single English word. Actually pronounced ‘hoo-guh,’ it embodies the feeling of coziness, contentment, wellness and comfort. …..…..a bit like the feeling you get snuggling on the sofa with book, a warm hot chocolate and an … [Read more...]
5 Time Hacks you NEED!
One of the phrases that I hear probably more than any other is: 'I just don't have enough time!' We are all so busy and have so many things to juggle, it can feel like a real balancing act........and that can get super stressful! One of my almost-obsessive passions, is to find new and inventive ways to simplify my life and business! It really is the key to me running 2 … [Read more...]