How confident are you about your messaging? Do you repeatedly edit your copy… changing a word here and a sentence there in order to get it ‘just right?!’ I talk a lot about the visual side of branding but today I want to look at the written side of your brand. I find people really struggle when it comes to copy…mostly because there’s so many different ways we can … [Read more...]
The 5 Instagram Apps you NEED!
If you have followed me for a while, then you will know that I am PASSIONATE about making my life easier in any way possible! I LOVE any tool that can help me get more organised, more efficient and reduce my work time. So here's my Top 5 Apps for Instagram, that will make your social media marketing more streamlined, more effective and much more FUN! The 5 … [Read more...]
The Art of Authentic Branding
So what is Authentic Branding & why is it important? Large companies tout this phrase a lot. It’s seen primarily as a way of ensuring congruence within a business; that a branding promise is genuine and that they are able to deliver a service to their customers in a way that is authentic to that promise. However, Authentic Branding is SO MUCH MORE! If you run … [Read more...]
Hygge & The Art of Successful Branding on Instagram
It seems like 'Hygge' is mentioned a lot these days! If you are unfamiliar with the term, it is a Danish concept that can’t be translated into any single English word. Actually pronounced ‘hoo-guh,’ it embodies the feeling of coziness, contentment, wellness and comfort. …..…..a bit like the feeling you get snuggling on the sofa with book, a warm hot chocolate and an … [Read more...]